Increasing Visitation to the Tower Bridge Engine Room
Public DepositedDownloadable Content
open in viewerThe Tower Bridge Museum in London welcomes about 3,000 visitors a day, but 20-40% of visitors leave before viewing the last exhibit, the Engine Room. This project explored ways to increase the percentage of visitors who go to the Engine Room. We conducted visitor observations and staff interviews to generate hypotheses for visitation patterns, and tested low-cost implementations involving leaflets and verbal prompts. Additionally, we analyzed historical visitation data. Our implementations were unsuccessful in raising the Engine Room percentage. We found some correlations between the Engine Room percentage and other visitor statistics. We make recommendations that cover language barriers, gathering more information about visitors, and further analysis of existing data.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- 111621
- E-project-062923-143139
- Keyword
- Advisor
- Year
- 2023
- Center
- Sponsor
- UN Sustainable Development Goals
- Date created
- 2023-06-29
- Resource type
- Source
- E-project-062923-143139
- Rights statement
- Last modified
- 2023-08-22
Relations
- In Collection:
Items
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Thumbnail | Title | Visibility | Embargo Release Date | Actions |
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Final_Paper_Tower_Bridge_IQP.pdf | Public | Download |
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