This report focuses on the recent changes in technology and the effects of these changes on the textbook prices and market, such as the mainstream adoption of computers and the Internet, the rapid rise of e-books and e-book readers and the growth of online retail. - The report concludes the following: To maintain textbook prices at a reasonable level, students must research and utilize alternative sources of textbooks and professors must take price into consideration while choosing course required books. The electronic medium is an entirely new one with different possibilities that are still being discovered, and the book format does not make use of its strengths. Textbook publishing is tightly coupled with print media, and what is needed is a more general form of educational company.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Akmanalp, Mehmet Ali

Subject

• Learning
• Industry
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-012011-141855

关键词

• Marketing
• Education, Higher

Advisor

• Pollice, Gary F.

Year

• 2011

Date created

• 2011-01-20

地点

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright