Alternate Reality Games have been used as effective marketing tools in several industries, including film, gaming, television, automobiles, and apparel. The goal of this project was to investigate the use of alternate reality games to promote other industries, specifically, university enrollment at WPI. The project team ran an alternate reality game for admitted students during April, and compared enrollment statistics to previous years. A particular goal of the project was to boost the number of women enrolling at WPI.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Drouin, Christopher Matthew Hansen
• Strong, Joseph W.
• Desilets, Richard T.
• Bryant Nova, Karin

Subject

• Learning
• Computing
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• 07E037I

Palavra-chave

• Women in engineering
• Alternate reality games
• Marketing

Advisor

• O'Donnell, Dean Michael

Year

• 2007

Date created

• 2007-01-01

Localização

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Última modificação

• 2021-02-01