Association Jannat is a small NGO in Rabat, Morocco that provides free housing, food, transportation, and pain management to cancer patients receiving treatment who cannot afford to support themselves. Since its founding in 2009 by cancer survivor, Khadija el Qorti, Association Jannat has been able to help over 10,000 individuals yearly, but they still struggle to maintain consistent funds and to reach a broader audience with their marketing. The goal of our project was to create a marketing guide and a fundraising plan for Association Jannat first by understanding their target audience, the organization as a whole, and finally teaching the management staff at Association Jannat how to market and fundraise in the future.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Atahan, Bulent Furkan
• Amrein, Katherine Elizabeth
• Adams, Theodore B.
• Yeaw, Sydney

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030420-152616

Keyword

• Social and Human Services

Advisor

• Roberts, Laura
• El Hamzaoui, Mohammed

Year

• 2020

Center

• Rabat, Morocco Project Center - IQP

Sponsor

• Association Jannat

Date created

• 2020-03-04

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright