Marketing Engineering Services for the National Fire Department of Costa RicaPublic
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Recent legislation in Costa Rica has required the Benemérito Cuerpo de Bomberos to privatize its engineering services. Our deliverable was a marketing plan for two engineering services: Fire Systems Testing and Fire Risk Assessments. The objective of the marketing plan was to increase awareness of these engineering services and revenue for the Cuerpo de Bomberos. A situation analysis and SWOT analysis assessed the current market position of the Cuerpo de Bomberos and identified competitive advantages. Methods to collect data for the analyses included personal correspondence, interviews, and written questionnaires. Marketing strategies pertaining to the Product, Price, Promotion, and Distribution and Supply Chain Management of the engineering services concluded the marketing plan.
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