The Worcester Art Museum (WAM) is looking to tap into the large population of college students in Worcester, MA. The goal of our project was to identify what the WAM can do to increase attendance of 18-21 year olds and help the museum determine the feasibility of a sustainable cafe that would appeal to this demographic. We interviewed museum staff and surveyed visitors and college students to understand what they like about the WAM, what recommendations they have, and what components of sustainability they found important. Our research revealed a need for advertising and programming geared towards college students, as well as a desire for sustainable components in the cafe. We recommend new café design concepts and options for specialized programming, advertising, and extended hours.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Richardson, Tristan O'Brien
• Teatum, Samuel Jacobowitz
• Coutu, Katherine Jane
• MacLeod, Tynan Robert

Subject

• Infrastructure
• Environment
• Community
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121713-171322

Keyword

• Community development
• Sustainable development--Social aspects
• Sustainability
• Marketing

Advisor

• Dehner, Corey
• Belz, Melissa

Year

• 2013

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Worcester Art Museum
• Stacy, Katrina
• Lagerwey, Marcia

Date created

• 2013-12-17

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright