Parental Expectations and Deciding Factors for Kindergartens in China

Foun, Albert; Young, Sitsanok; Vengat, Sudish

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Parental Expectations and Deciding Factors for Kindergartens in China

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Kindergartens play a large role in the development of children. Since parents are tasked with selecting the most suitable school for their children, it is important for kindergartens to properly represent themselves to help parents make informed choices. We conducted surveys and focus group interviews online with current and prospective parents in China being the sample population. Through the surveys and focus groups, our team sought to determine and understand common parental expectations and deciding factors. As a result, we were able to deliver a list of recommendations along with parental insight to our sponsor, Yimi Children’s House, which is a Montessori school system located in Hangzhou, China. With the information provided, we hope to help Yimi understand the expectations of their target population, which in turn, would help Yimi reach parents who may be interested in enrolling their children in Yimi’s school system.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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