Online Marketing Strategy Guidelines for Non-profits: Case Study on Developing Web Presence for Guatemalan Ecotourism Organization
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open in viewerThe goal of this project was to create a set of guidelines that non-profit organizations can follow to make their online marketing endeavors a success. We implemented an online marketing strategy for the non-profit ASODILL. Based on preliminary research into website design we developed a website for ASODILL that acts as a marketing vehicle for the organization and encompasses ASODILL's social media endeavors. Additionally, the website is simple to update and supports automatic translation into multiple languages. We conducted a preliminary evaluation of the site through surveys given to arbitrary internet users. Our results indicate that the guidelines we followed resulted in a professional site that met the sponsor's goals.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-072512-123054
- Mot-clé
- Advisor
- Year
- 2012
- Sponsor
- Date created
- 2012-07-25
- Emplacement
- Worcester
- Resource type
- Rights statement
Relations
- Dans Collection:
Contenu
Articles
La vignette | Titre | Visibilité | Embargo Release Date | actes |
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oanyansi_iqp_report.pdf | Public | Télécharger | ||
asodill_iqp_data.zip | Public | Télécharger |
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