Exploring Market Opportunities for Women in Wine in the South African and Global Wine Industries Public
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South Africa has an established wine industry, with European settlers planting the first wine farms in the late 1600s. Blacks and women have been intimately involved in the success of the industry as farm laborers, but until recently neither group has owned a wine production company in South Africa. Women in Wine is South Africa’s first Black women-owned wine company. Following ten years of growth and success, Women in Wine is seeking new opportunities for expansion. Using a mixed-methods approach, this project explored how Women in Wine is positioned in both the domestic and US markets and indicated three main directions that it could take.
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