Student Work

Exploring Market Opportunities for Women in Wine in the South African and Global Wine Industries

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South Africa has an established wine industry, with European settlers planting the first wine farms in the late 1600s. Blacks and women have been intimately involved in the success of the industry as farm laborers, but until recently neither group has owned a wine production company in South Africa. Women in Wine is South Africa’s first Black women-owned wine company. Following ten years of growth and success, Women in Wine is seeking new opportunities for expansion. Using a mixed-methods approach, this project explored how Women in Wine is positioned in both the domestic and US markets and indicated three main directions that it could take.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-121016-150033
Stichwort
Advisor
Year
  • 2016
Center
Sponsor
Date created
  • 2016-12-10
Ort
  • Cape Town
Resource type
Rights statement
Zuletzt geändert
  • 2020-11-27

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Permanent link to this page: https://digital.wpi.edu/show/6395w761p