South Africa has an established wine industry, with European settlers planting the first wine farms in the late 1600s. Blacks and women have been intimately involved in the success of the industry as farm laborers, but until recently neither group has owned a wine production company in South Africa. Women in Wine is South Africa’s first Black women-owned wine company. Following ten years of growth and success, Women in Wine is seeking new opportunities for expansion. Using a mixed-methods approach, this project explored how Women in Wine is positioned in both the domestic and US markets and indicated three main directions that it could take.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• McLean, Emily Adams
• Strangio, Lea M
• Tomasian, Aline Natalie
• Visser, Logan

Subject

• Industry
• Sustainability
• Computing
• Inclusion
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121016-150033

Stichwort

• Entrepreneurship
• Women entrepreneurs

Advisor

• Bulled, Nicola
• Agloro, Alexandrina R.

Year

• 2016

Center

• Cape Town, South Africa Project Center - IQP

Sponsor

• Women in Wine

Date created

• 2016-12-10

Ort

• Cape Town

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Zuletzt geändert

• 2020-11-27