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Development of Media and a Marketing Plan for the Machining, Sheet Metal and Welding Programs at Worcester Technical High School

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Interest at Worcester Technical High School (WTHS) in the fields of Machining, Sheet Metal and Welding is disproportionately low when compared to the industrial demand for workers in these fields. To help promote these programs, videos of the shops in action were created to aid the instructors in the recruitment of incoming freshman. Interviews with successful seniors at the school were also filmed. Lastly, a PowerPoint presentation highlighting the competitive wages of the metal fabrication fields was created. These tools have been provided to WTHS, as well as to the individual shop instructors, to spread positive information about these important trades. -

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-052408-142857
Keyword
Advisor
Year
  • 2008
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Sponsor
Date created
  • 2008-05-24
Location
  • Worcester
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