The project sought to increase the numbers and level of engagement of Worcester Art Museum visitors. It compared two gallery designs and surveyed current patrons and prospective college student patrons. - Participant observation documented visitor engagement; a 500 person survey registered various degrees of awareness. Findings show that exhibits require in-depth descriptions, and staff needs technology training. Students are unaware of free admission and professors underutilize the museum. The salon style [remastered] gallery experienced greater visitor attention and time-in-gallery than traditional.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Murphy, Erin E.
• MacLaren, Alexandra T.
• Marvasti-Sitterly, Mitra
• Davis, Grace M.

Subject

• Sustainability
• Culture
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030415-220001

Keyword

• Museum exhibits--Evaluation

Advisor

• Rivera, Angel A.
• Traver, Robert W.

Year

• 2015

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Worcester Art Museum

Date created

• 2015-03-04

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright