Merton's designated parades are small markets whose purpose is to provide convenient shopping to local residents. Recently parades have witnessed a decline in demand. We conducted surveys of customers, traders, parades and commercial agents, in order to assess the parades' situations, gain an understanding of the underlying factors contributing to parade decline, and suggest ways in which the Merton Council can best improve the parades and their local communities. We concluded the main factors were transportation, competition and atmosphere.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• O'Leary, Jason E.
• Thomas, Kathy Rossette
• Calden, Joel Andrew
• Townsend, James Daniel

Subject

• Environment
• Infrastructure
• Industry
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• 02D016I

Keyword

• Marketing
• Entrepreneurship
• Community development

Advisor

• Theyel, Gregory
• Matson, Stephen L.

Year

• 2002

Center

• London, England Project Center - IQP

Sponsor

• Merton Council, London, England

Date created

• 2002-01-01

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright