Student Work
Tools For Listener Engagement
PublicDownloadable Content
open in viewerWICN, the Worcester, Massachusetts jazz radio station, is looking for new ways to distribute multimedia content in hopes of attracting a younger audience to keep the spirit of jazz alive. We explored potential strategies for delivering a variety of content to a multimedia platform by observing other radio stations’ success, national statistics, and a survey administered to WPI students to affirm our research. We determined that uploading live studio recordings of artists to YouTube and sharing via Facebook would be most effective in attracting a younger audience.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-121517-170108
- Keyword
- Advisor
- Year
- 2017
- Sponsor
- Date created
- 2017-12-15
- Location
- Worcester
- Resource type
- Rights statement
- Last modified
- 2021-01-06
Relations
- In Collection:
Items
Items
Thumbnail | Title | Visibility | Embargo Release Date | Actions |
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Tools_For_Listener_Engagement.pdf | Public | Download |
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