This report investigates expansion strategies for Kaicycle, an urban farming/composting initiative in Wellington, New Zealand. We analyzed business customers and producers in the compost market to inform Kaicycle as they expand into commercial compost sales. Through interviews and market analysis, we evaluated purchasing decisions and Kaicycle's competitive positioning. To differentiate Kaicycle from its competitors we recommended the following: remove physical contaminants, perform tests on key factors, develop consistency via inputs and processing control, and document/publish its entire operation.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ratcliff, Lily
• Nakamura, Kai
• Galvin, Alexander
• Colebourn, Samuel

Subject

• Community
• Sustainability
• Industry
• Food
• Environment

Publisher

• Worcester Polytechnic Institute

Identifier

• 117982
• E-project-022824-203205

Keyword

• Farm
• Compost
• Business
• Market Analysis
• Customer
• Kaicycle

Advisor

• Shockey, Ingrid K.
• Dodson, Leslie Lynn
• Stafford, Kenneth A.

Year

• 2024

Center

• Wellington, New Zealand Project Center - IQP

Sponsor

• Kaicycle
• Kate Walmsley

UN Sustainable Development Goals

• 12 - Responsible Consumption and Production
• 13 - Climate Action

Date created

• 2024-02-28

Resource type

• Interactive Qualifying Project

Source

• E-project-022824-203205

Rights statement

• In Copyright