Motivating Sustainable Behaviour Change in Apartment Residents of Moreland, Australia Public
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The Moreland Energy Foundation in Melbourne, - Australia, sought to lower electricity use among apartment residents, who face special barriers to living sustainably. We developed a two-pronged, research-based strategy to promote energy saving habits and devices: information about energy saving habits and devices and competition among residents to reduce consumption as a motivator. A case-control study demonstrated the value of competition: competing residents adopted 250% more energy saving habits and devices than the non- competing control group.
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