This report, prepared for Capability Management, investigates the methods and processes required to market "guide book" consulting programs on and off the Internet. The report examines background information on market status, security issues, and marketing techniques. Through several small case studies and interviews, we devised a preliminary marketing plan that could later be developed into an effective marketing plan. The report also investigates the societal aspects of moving from face-to-face communication to different forms of electronic communication and how this new consulting product follows the trend.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Doherty, Conn Padraic
• Palmer, Efrem Nicolas
• Landry, Adam Michael

Subject

• Computing
• Innovation
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 02D172I

Keyword

• Marketing
• Marketing research

Advisor

• Vernon-Gerstenfeld, Susan
• Gerstenfeld, Arthur

Year

• 2002

Center

• Melbourne, Australia Project Center - IQP

Sponsor

• Capability Management

Date created

• 2002-01-01

Location

• Melbourne

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright