Winslow Farm is a small yet widely unknown nonprofit animal sanctuary located in Norton, Massachusetts. In order to improve the visibility of their sanctuary and further promote their mission of animal rights, Winslow Farm needs donations, visitors, and volunteers. In collaboration with Winslow Farm, this project used various types of marketing strategies to improve the farm’s visibility. As a result of this project, Winslow Farm became established in new forms of media and expanded their customer network.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Brodin, Joshua
• Faust, Jessica
• Smith, Kristen

Subject

• Culture
• Environment
• Community
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031113-182430

关键词

• Nonprofit organizations
• Marketing

Advisor

• Hall-Phillips, Adrienne
• Taylor, Steven S.

Year

• 2013

Sponsor

• Winslow Farm Animal Sanctuary

Date created

• 2013-03-11

地点

• Norton

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

最新修改

• 2020-11-23