The New Zealand Department of Conservation’s protection of the critically endangered Maui’s dolphin (Cephalorhynchus hectori maui) depends heavily upon citizens reporting sightings. Our surveys established that lack of knowledge about the dolphin prevents all but 5% of residents from reporting sightings. To correct this deficiency, we drew on those findings to design improved educational materials and a conceptual smartphone application design. We produced two posters, a bumper sticker, and a tackle box sticker promoting the Maui’s dolphin and DOC’s reporting services. We evaluated them at Seaweek in Auckland.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lowe, Samantha Frances
• Foster, Kyle James
• Lehman, Jesse William
• Barboza, Mary-Lee Lizabeth

Subject

• Learning
• Environment
• Community
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030614-184249

Keyword

• Wildlife conservation
• Marketing
• Sustainability

Advisor

• Manzo, V J
• Davis, Paul W.

Year

• 2014

Center

• Wellington, New Zealand Project Center - IQP

Sponsor

• New Zealand Department of Conservation

Date created

• 2014-03-06

Location

• Wellington

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-01-06