Residential fires are a significant but underestimated risk which can be effectively mitigated with home sprinkler systems. The project goal was to develop a campaign strategy for the Home Fire Sprinkler Coalition in Australia. Effective campaigns were researched, leaders of public safety campaigns were interviewed, Australian homeowners were surveyed, and our findings led to campaign messages targeted to developers, Authorities Having Jurisdiction, and homeowners. We developed an overall strategy and resources for HFSC Australia to use in the campaign.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Arbore, Michael J.
• Nicastro, Matthew J.
• Feldman, Talya M.
• Davis, Ethan P.

Subject

• Innovation
• Health
• Environment
• Learning
• Sustainability
• Community
• Well-Being
• Water
• Infrastructure

Publisher

• Worcester Polytechnic Institute

Identifier

• 24276
• E-project-051321-103048

Keyword

• Fire Sprinklers
• Campaign
• Fire Safety
• Australia
• Social Marketing
• Risk Perception

Advisor

• McCauley, Stephen M.
• Keane, Patrick Gerard

Year

• 2021

Center

• Melbourne, Australia Project Center - IQP

Sponsor

• Home Fire Sprinkler Coalition Australia

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 9 - Industry, Innovation and Infrastructure
• 11 - Sustainable Cities and Communities
• 15 - Life On Land

Date created

• 2021-05-13

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright