Developing Service, Fundraising, and Public Relations Materials for the Rotary Club of Venice

Varela, Antonio; Sardak, Daniel; Califano, Allison; Wood, Alexis

Student Work

Developing Service, Fundraising, and Public Relations Materials for the Rotary Club of Venice

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The Rotary Club of Venice (RCV) is a service-oriented organization dedicated to making meaningful impacts on the Venetian community and the world. While the RCV’s strategies worked well in its 100-year history, in recent years, its membership and public awareness have declined and it has lacked effective community engagement. To address these issues, it is necessary for the RCV to adapt to the realities of the 21st century. This project aimed to support the RCV by developing informational materials related to services, fundraising, and public relations. We analyzed the website and social media presence of 74 Rotary Clubs and conducted 19 interviews with Rotarians to produce materials intended to bring public awareness to the RCV, enrich club-wide understanding and participation, encourage long-term adaptability, and expand its membership and services in the future. Through this research, we developed materials that showcase the club’s unique services and fundraisers as well as informational materials. These materials include a quarterly newsletter, brochures, and service and fundraising booklets that will allow RCV to generate greater community support whilst positively impacting its public image. From these results, we concluded that it is essential for services, fundraisers, and public relations to go hand in hand for the RCV to remain relevant and thrive.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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