Technology Outlook, a biannual publication of the Swiss Academy of Engineering Sciences (SATW) informs their members in the technology industry about recent technological trends. To spark interest in hot tech topics and promote discussions, we chose, using SATW's tweet data: blockchain’s application in supply chain security, machine learning’s application in factchecking, and misinformation around 5G. We then transformed those topics into narratives in a social media posting format that would help increase public interest and knowledge. To gauge the interest from our posts, we interviewed university students and got their opinions on the sample posts created. We finalized our project by revising example content based on the feedback and creating an outlined recommendation for social media posting.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Puiia, Caitlyn
• Kneeland, Thomas
• Plankey, Eva
• Apinis, Evan

Subject

• Community
• Learning
• Culture
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• 79126
• E-project-101322-153951

Keyword

• Social Media
• Technology
• Marketing

Advisor

• Servatius, Brigitte
• Servatius, Herman

Year

• 2022

Center

• Zurich, Switzerland Project Center - IQP

Sponsor

• Swiss Academy of Engineering Sciences (SATW)

UN Sustainable Development Goals

• 4 - Quality Education
• 9 - Industry, Innovation and Infrastructure

Date created

• 2022-10-13

Resource type

• Interactive Qualifying Project

Source

• E-project-101322-153951

Rights statement

• In Copyright

Last modified

• 2023-03-29