Understanding Barriers and Incentives for Sustainability in Moreland, Australia Public
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The Moreland Energy Foundation in Melbourne, Australia, sought to broaden the acceptance of sustainable practices within the Moreland community. Using our analysis of responses to a large telephone survey of residents and through targeted interviews, we developed a community engagement strategy to more effectively deliver MEFL’s message to residents in historically difficult-to-reach demographic groups and least sustainable group. Our pilot programs showed that two of our proposed communication strategies were effective among residents age 18-34 (using social media) and within culturally and linguistically diverse communities (using trusted community leaders), while the third had limited success reaching residents age 65 or older.
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