Student Work
Seeking Relevance in a Social Media Age: A Guide for the FRAXA Research Foundation
公开可下载的内容
open in viewerThe purpose of this project was to provide the FRAXA Research Foundation with recommendations for improving social media presence on Facebook, Twitter, and YouTube. By performing a SWOT analysis, creating experiments, and analyzing data from social media accounts, we demonstrated the importance of posting frequently, tailoring content to specific audiences, and cross-posting to maintain a strong social media presence. These strategies will help FRAXA increase outreach and obtain a higher likelihood of donors and volunteers dedicated to advancing FRAXA's mission.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-050216-120645
- 关键词
- Advisor
- Year
- 2016
- Sponsor
- Date created
- 2016-05-02
- 地点
- Worcester
- Resource type
- Rights statement
关系
- 属于 Collection:
项目
Permanent link to this page: https://digital.wpi.edu/show/2b88qc87f