This project aimed to define what a sustainable family audience looks like for WAM and to make recommendations on how the Museum can actively engage with them. The three objectives were to describe the current interactions of visitors, develop an understanding of the demographic profile of current visitors, and explore what prompts patrons to either visit or not to visit WAM. The methods used to collect data were observations, surveys, interviews and secondary data. Recommendations based on the findings highlighted the ideal family audience for WAM and also ideas for dedicated family spaces, new community outreach programs, different membership pricing models, and new ways to receive feedback directly from the target family audience.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Sullivan, Oliver Steers
• Crawford, John Andrew

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-032715-151905

Advisor

• Shah, Purvi
• Kasouf, Chickery J.
• Vassallo, Helen G.
• Elmes, Michael B.

Year

• 2015

Sponsor

• Worcester Art Museum

Date created

• 2015-03-27

luogo

• Worcester

Resource type

• Major Qualifying Project

Major

• Management Engineering

Rights statement

• In Copyright