Marketing Hand-milled Rice in Thailand: Creating a Self-sustainable Future for the Village of Mae Khong Khaa Public
Downloadable Contentopen in viewer
A group of rural Thai women needed more money from selling the rice they grow to pay for schooling and healthcare. Our goal was to provide the Raks - Thai Foundation with a marketing plan to increase rice sales and a program on marketing to educate the villagers. Using interviews, surveys, and direct observations we identified the rice’s characteristics and target markets. We produced a marketing plan, product logo, brochure, and an educational program. We believe our plan has wider applicability.
- Date created
- Resource type
- Rights statement
Permanent link to this page: https://digital.wpi.edu/show/1v53jx329