Student Work

 

Marketing Hand-milled Rice in Thailand: Creating a Self-sustainable Future for the Village of Mae Khong Khaa Public

Downloadable Content

open in viewer

A group of rural Thai women needed more money from selling the rice they grow to pay for schooling and healthcare. Our goal was to provide the Raks - Thai Foundation with a marketing plan to increase rice sales and a program on marketing to educate the villagers. Using interviews, surveys, and direct observations we identified the rice’s characteristics and target markets. We produced a marketing plan, product logo, brochure, and an educational program. We believe our plan has wider applicability.

Creator
Subject
Publisher
Identifier
  • E-project-031114-201454
Keyword
Advisor
Year
  • 2014
Center
Sponsor
Date created
  • 2014-03-11
Location
  • Bangkok
Resource type
Rights statement
License

Relationships

In Collection:

Items

Permanent link to this page: https://digital.wpi.edu/show/1v53jx329