A group of rural Thai women needed more money from selling the rice they grow to pay for schooling and healthcare. Our goal was to provide the Raks - Thai Foundation with a marketing plan to increase rice sales and a program on marketing to educate the villagers. Using interviews, surveys, and direct observations we identified the rice’s characteristics and target markets. We produced a marketing plan, product logo, brochure, and an educational program. We believe our plan has wider applicability.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Grimes, Victoria Alecia
• Romero, Gabriela Monserrath
• Dickerson, Kellie Yvonne
• Batbouta, Lisa Anne

Subject

• Learning
• Industry
• Sustainability
• Food

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031114-201454

Stichwort

• Women in development
• Marketing
• Women entrepreneurs

Advisor

• Pollice, Gary F.
• Peet, R. Creighton

Year

• 2014

Center

• Bangkok, Thailand Project Center - IQP

Sponsor

• Raks Thai Foundation

Date created

• 2014-03-11

Ort

• Bangkok

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright