Immigration is a contentious issue, and France has become increasingly polarized on the subject. We partnered with SINGA Lyon, a local nonprofit organization supporting immigrant inclusion in France. Currently, SINGA is seeking innovative methods, such as a patron club, to diversify their funding portfolio and donor base. Our team investigated strategies to boost the efficacy of SINGA’s marketing and fundraising operations. To accomplish this, we used variousmethods to gain insight into nonprofit fundraising. Our findings uncovered areas of improvement in SINGA’s marketing, considerations for implementing a tiered fundraising system, and critical insights into fundraising practices for nonprofits. The results were condensed into three deliverables to aid SINGA’s future financing goals: two webpage designs to recognize SINGA’s partners and patron club, a brochure of marketing recommendations, and a database of potential partner companies.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• McInteer-Sullivan, Tyler
• Tousignant, Jarrett
• Dean, Emily
• Akare, Aashi

Subject

• Project-Based Learning
• Culture
• Community
• Inclusion

Publisher

• Worcester Polytechnic Institute

Identifier

• 123271
• E-project-071124-060316

Palavra-chave

• Fundraising
• Nonprofits
• Lyon
• Immigration
• Marketing
• Migration

Advisor

• Brodeur, Drew R.
• Burrier, Grant A.
• El-Korchi, Tahar

Year

• 2024

Center

• Lyon, France Project Center - IQP

Sponsor

• SINGA Lyon

UN Sustainable Development Goals

• 10 - Reducing Inequality

Date created

• 2024-07-11

Resource type

• Interactive Qualifying Project

Source

• E-project-071124-060316

Rights statement

• In Copyright

Última modificação

• 2024-09-20