Story Bike Marketing & Outreach Strategies
Pubblico DepositedContenuto scaricabile
open in viewerThe People’s Museum in Somers Town is looking to promote their latest initiative, the Story Bike, a passenger cargo bicycle capable of transporting elderly and less mobile residents around the area. We used a variety of marketing strategies to promote the bike, such as riding it through populated areas, distributing physical and digital media, and conducting interviews with organizations that could benefit from the bike. Through these marketing strategies and interviews, we identified how different audiences engaged with the Story Bike. We recommend the People’s Museum continue to reach out to local organizations, follow up on the connections that we established, and focus on word-of-mouth marketing. We also recommend a number of safety precautions for the bike in the future.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-062724-125645
- 123084
- Parola chiave
- Advisor
- Year
- 2024
- Center
- Sponsor
- UN Sustainable Development Goals
- Date created
- 2024-06-27
- Resource type
- Source
- E-project-062724-125645
- Rights statement
- Ultima modifica
- 2024-09-20
Relazioni
- In Collection:
Articoli
Elementi
Thumbnail | Titolo | Visibilità | Embargo Release Date | Azioni |
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Story_Bike_Marketing___Outreach_Strategies_Final_Report.pdf | Pubblico | Scaricare | ||
Story_Bike_Marketing___Outreach_Strategies_Slideshow.pdf | Pubblico | Scaricare |
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