The People’s Museum in Somers Town is looking to promote their latest initiative, the Story Bike, a passenger cargo bicycle capable of transporting elderly and less mobile residents around the area. We used a variety of marketing strategies to promote the bike, such as riding it through populated areas, distributing physical and digital media, and conducting interviews with organizations that could benefit from the bike. Through these marketing strategies and interviews, we identified how different audiences engaged with the Story Bike. We recommend the People’s Museum continue to reach out to local organizations, follow up on the connections that we established, and focus on word-of-mouth marketing. We also recommend a number of safety precautions for the bike in the future.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Costa, Casey
• Nguyen, Kaitlyn
• Gandras, Lukas
• Coutu, Lauren

Subject

• Well-Being
• Sustainability
• Community
• Project-Based Learning
• Environment
• Inclusion
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-062724-125645
• 123084

Palabra Clave

• Marketing Strategies
• The People's Museum: A Space For Us
• Story Bike
• Community Engagement
• People's Museum
• Somers Town People's Museum

Advisor

• Bhada, Shamsnaz Virani
• McKeogh, Ruth A.

Year

• 2024

Center

• London, England Project Center - IQP

Sponsor

• The Somers Town People's Museum: A Space For Us

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 10 - Reducing Inequality
• 11 - Sustainable Cities and Communities

Date created

• 2024-06-27

Resource type

• Interactive Qualifying Project

Source

• E-project-062724-125645

Rights statement

• In Copyright

Última modificación

• 2024-09-20