Student Work
Creating an Efficient Marketing Plan for Aid to ArtisansU
PublicDownloadable Content
open in viewerThe purpose of this project was to develop a marketing plan for sustainability of Aid to Artisans’ e-platform, Aid to ArtisansU. The team accomplished this by completing the following five steps: defining the mission, identifying the target audience, advertising through print and social media marketing, and finally, locating sponsors to finance it. We provided short-term and long-term technical and marketing recommendations to update the platform and maintain the website for future sustainability.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-121515-213027
- Keyword
- Advisor
- Year
- 2015
- Center
- Sponsor
- Date created
- 2015-12-15
- Location
- Washington
- Resource type
- Rights statement
Relations
- In Collection:
Items
Permanent link to this page: https://digital.wpi.edu/show/1c18dg19p