This project aided the Hydroponics Project of the Chaipattana Foundation in raising awareness of hydroponics, itself, and its learning program within the Muang district in Prachinburi, Thailand. The team conducted three sets of both surveys and interviews with local market consumers, vendors, schools, and farmer organizations and analyzed the data qualitatively and quantitatively to verify low awareness and determine effective methods for raising awareness. Based on the results, the team developed a public relations strategy consisting of a business card, brochure, poster, website, and Facebook strategy. Additionally, the team developed guidelines for distributing printed materials, editing the website, and improving Facebook outreach to sustain the strategy following project completion.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Jorgensen, Eric D
• Vandenberg, Halsey Alexander
• Gomez Enriquez Riart, Nicolas
• Fitch, Karen L

Subject

• Community
• Sustainability
• Food
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030615-052529

关键词

• Web sites--Design and construction
• Educational surveys--Design
• Education, Higher

Advisor

• Kinicki, Robert
• Miller, Fabienne

Year

• 2015

Center

• Bangkok, Thailand Project Center - IQP

Sponsor

• The Chaipattana Foundation

Date created

• 2015-03-06

地点

• Prachin Buri

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright