The goal of our project was to evaluate the factors that influence consumer fish buying habits and to better explain the reasons behind the disparity between the daily fish supply of local fishermen and consumer demand. In order to achieve this we conducted interviews with three professionals with many years of experience within the fishing industry, conducted sampling of specific questionnaires at the Red’s Best kiosk in Boston Public Market, and conducted marketing experiments at two local seafood restaurants: The Sole Proprietor and Johnny’s Luncheonette.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lyttle, Zahr Aamon
• Mastrangelo, Christopher R
• McKinney, Jason Matthew
• Bianchi, Benjamin G

Subject

• Industry
• Sustainability
• Food
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030416-102459

关键词

• Entrepreneurship
• Organizational effectiveness
• Marketing

Advisor

• Gerstenfeld, Arthur
• Vernon-Gerstenfeld, Susan

Year

• 2016

Date created

• 2016-03-04

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright