Recommendations were made to implement content and layout optimizations enabling pages to dynamically adapt to varying screen sizes. A mobile website design with logical content grouping, spacing and positioning appear to provide a more intuitive experience and may improve the overall usability of Dyn's checkout process. This MQP report examines Dyn Inc.'s efforts to enhance mobile usability of their checkout process through the implementation of adaptive web design. Two eye-tracking user experience studies were conducted to identify and evaluate mobile-specific drivers of usability. Companies engaging in e-commerce stand to gain a significant competitive advantage through website optimizations resulting in increased mobile usability.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Oglesby, Frank Edward
• Gomez, Wilmann
• Liu, Wan
• Kardzhaliyski, Georgi Valentinov

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121712-124524

Advisor

• Djamasbi, Soussan

Year

• 2012

Sponsor

• Dyn Inc.

Date created

• 2012-12-17

Resource type

• Major Qualifying Project

Major

• Management Information Systems

Rights statement

• In Copyright