This project aided the Hearts of Gold Foundation in laying the groundwork for the establishment of a female led business in Cuenca, Ecuador. Our team held focus groups, conducted interviews, and administered surveys with many business owners in Cuenca as well as additional stakeholders in this project. All interviewees played a vital role in the creation of this business. Based on our interviews and external research we created an asset map of the business stakeholders' skills and resources. From this asset map we identified product options, marketing materials, a funding plan, and the legalization processes necessary for the creation of a business.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Miceli, Joseph James
• Brokaw, Morgan
• Nguyen, Holly Alexandra
• Moser, Alexis Katherine

Subject

• Well-Being
• Inclusion
• Industry
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031817-141943

Keyword

• Women entrepreneurs

Advisor

• Elgert, Laureen
• DiBiasio, David

Year

• 2017

Center

• Cuenca, Ecuador Project Center - IQP

Sponsor

• Hearts of Gold

Date created

• 2017-03-18

Location

• Cuenca

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright