This project encompasses the presentation event as well as the marketing plan for the 2000 WPI Formula SAE racecar. The presentation event involves communicating all the features and benefits of the AX-600 as if potential customers and managers were in attendance. The team is allotted ten minutes to convince upper-level management that they can profit by selling our product. By first demonstrating that a market exists for a recreational autocross vehicle, the presentation will prove that it is possible to sell 1000 cars per year. A marketing analysis is essential in determining whether or not this task is feasible. Factors such as market size, similar products from competitors, determination of who the target customer is, what his or her needs are, and methods of advertising are most likely to attract potential customers are all vital aspects of this project. Similarly, emphasizing the car's qualities to meet the needs of the target customer, selecting locations for factories and dealerships in order to maximize efficiency, and determining a price that is affordable are likewise crucial to the success of the project. Data generated from an existing racecar market provides useful information in determining the aforementioned factors.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Henry, David Barry.
• Suchecki, Jonathan James.
• Coolberth, Jacob B.
• Enriquez, George Vincent Dizon.

Subject

• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 00E032I

Keyword

• Marketing research
• Automation
• Marketing

Advisor

• Rencis, Joseph J.

Year

• 2000

Date created

• 2000-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright