The Worcester Regional Food Hub’s mission is to promote healthy, local agriculture by making locally grown food accessible to all members of the Worcester Community. However, the Food Hub’s current pricing strategy does not cover their operational costs. For the Food Hub to remain sustainable for the long-term, we worked with them to develop a pricing strategy. We assessed the Food Hub’s current operations and pricing strategy and compared it to other food hubs. We interviewed five food hubs, the Food Hub’s farmers, and their institutional customers. We compiled their responses in a comparative matrix and used this to develop recommendations for the Food Hub. We also created two promotional videos, one targeting Food Hub customers and the other targeting potential Food Hub suppliers.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Toomey, Jonathan Thomas
• Alkhaledi, Fatin
• Aldrich, Benjamin Russell
• Pelland, Gregory

Subject

• Food
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121417-102329

Palavra-chave

• Food security
• Organizational effectiveness

Advisor

• Dehner, Corey

Year

• 2017

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Monteverd, Brian
• Loosemoore, Stuart
• Worcester Regional Food Hub

Date created

• 2017-12-14

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright