This project was on the development of a series of recommendations aimed to assist Amino, a startup blockchain company located in Hangzhou, China, in their creation of a marketing plan for selling computers. The team surveyed students aged 18-25 on their interest in joining Amino and their opinions on certain aspects of the business. In conjunction with our partner university, the team also interviewed working professionals familiar with blockchain technology on the same topics. Analysis showed that Amino should first target those familiar with blockchain, emphasize building trust with customers, and clearly advertise the value of the product.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ding, Hansen
• Gamache, Michaela
• Kayastha, Rimsha
• Jin, Yangyang

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-120919-223123

Mot-clé

• Social and Human Services

Advisor

• Balistrieri, Thomas J.
• Hall-Phillips, Adrienne

Year

• 2019

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Amino Network

Date created

• 2019-12-09

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright