Mobile devices allow companies to reach users anywhere anytime; however, these devices present the challenge of designing websites that can adapt to various screen sizes. Because competition is shifting more and more towards user experience creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. Research on creating positive mobile user experiences is still in its infancy. Currently there are two popular approaches for designing mobile websites: developing mobile apps and optimizing websites for mobile devices. In this study, we developed two mobile designs for an e-commerce website that combine the benefits of the above-mentioned popular approaches and avoid their disadvantages. We then tested the impact of these designs on user experience. Our preliminary results show that both designs facilitate a superior user experience; thus, our study provides a theoretical direction for developing visual design guidelines for mobile optimization of e-commerce websites.

Creator

• Oglesby, Frank E.
• Gomez, Wilmann
• Djamasbi, Soussan
• Liu, Tammy
• Kardzhaliyski, Georgi

Date created

• 12/15/13

Resource type

• Conference Proceeding

Event

• Twelfth Annual Workshop on HCI Research in MIS

Extent

• 1 page

Source

• https://aisel.aisnet.org/sighci2013/12/

Rights statement

• In Copyright