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An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices

Keyword:

Advertisements, Eye Tracking, Desktop Computers, Search Engine Results Pages, and Mobile Phone

Creator:

Hall-Phillips, Adrienne, Yang, Ruijiao (Rachel), and Djamasbi, Soussan

Date Created:

2013

Resource Type:

Conference Proceeding
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Keyword:

Generation Y, Search Engine Results Pages, Mobile Phone, Viewing Behavior, and Fixation

Creator:

Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan

Date Created:

2013-07

Resource Type:

Conference Proceeding