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Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages

Palavra-chave:

Fixation, Web Design, Eye Tracking, User Experience, News Pages, and Usability

O Criador:

Hall-Phillips, Adrienne, Djamasbi, Soussan, and Yang, Ruijiao (Rachel)

Data Criada:

2013-01

Resource Type:

Conference Proceeding