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An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices
Keyword:
Advertisements
,
Eye Tracking
,
Desktop Computers
,
Search Engine Results Pages
, and
Mobile Phone
Creator:
Hall-Phillips, Adrienne
,
Yang, Ruijiao (Rachel)
, and
Djamasbi, Soussan
Date Created:
2013
Resource Type:
Conference Proceeding
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y
Keyword:
Generation Y
,
Search Engine Results Pages
,
Mobile Phone
,
Viewing Behavior
, and
Fixation
Creator:
Yang, Ruijiao (Rachel)
,
Hall-Phillips, Adrienne
, and
Djamasbi, Soussan
Date Created:
2013-07
Resource Type:
Conference Proceeding
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WPI Faculty Research and Scholarship
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Djamasbi, Soussan
2
Hall-Phillips, Adrienne
2
Yang, Ruijiao (Rachel)
2
Resource type
Conference Proceeding
2
