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Filtering by: Keyword Fixation

1. Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages

Keyword:: Fixation, Web Design, Eye Tracking, User Experience, News Pages, and Usability
Creator:: Hall-Phillips, Adrienne, Djamasbi, Soussan, and Yang, Ruijiao (Rachel)
Date Created:: 2013-01
Resource Type:: Conference Proceeding

2. Eye Tracking and Web Experience

Keyword:: User Experience, Heat Maps, Areas of Interest Maps, Fixation, Gaze Plots, Eye Tracking, and Web Experience
Creator:: Djamasbi, Soussan
Date Created:: 2014
Resource Type:: Article

3. Young Adult Health Promotion: Supporting Research Design with Eye-Tracking Methodologies

Keyword:: Interpersonality Model, Fixation, Young Adults, Health, Computer-Mediated Communication, Online Persuasion, and Eye-Tracking
Creator:: Djamasbi, Soussan and Wilson, E. Vance
Date Created:: 2013
Resource Type:: Conference Proceeding

4. Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study

Keyword:: Search Engine Result Pages, Fixation, Eye Tracking, Viewing Behavior, and Competition for Attention
Creator:: Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan
Date Created:: 2013-07
Resource Type:: Conference Proceeding

5. Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking

Keyword:: Visual Appeal, User Experience, Viewing Pattern, Web Design, Millennials, Aesthetic Preference, Baby Boomers, Fixation, Eye Tracking, and Generation Y
Creator:: Siegel, Marisa, Djamasbi, Soussan, Tullis, Thomas, and Skorinko, Jeanine
Date Created:: 12/8/14
Resource Type:: Conference Proceeding

6. SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Keyword:: Generation Y, Search Engine Results Pages, Mobile Phone, Viewing Behavior, and Fixation
Creator:: Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan
Date Created:: 2013-07
Resource Type:: Conference Proceeding