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Fixation
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Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages
Keyword:
Fixation
,
Web Design
,
Eye Tracking
,
User Experience
,
News Pages
, and
Usability
Creator:
Hall-Phillips, Adrienne
,
Djamasbi, Soussan
, and
Yang, Ruijiao (Rachel)
Date Created:
2013-01
Resource Type:
Conference Proceeding
Eye Tracking and Web Experience
Keyword:
User Experience
,
Heat Maps
,
Areas of Interest Maps
,
Fixation
,
Gaze Plots
,
Eye Tracking
, and
Web Experience
Creator:
Djamasbi, Soussan
Date Created:
2014
Resource Type:
Article
Young Adult Health Promotion: Supporting Research Design with Eye-Tracking Methodologies
Keyword:
Interpersonality Model
,
Fixation
,
Young Adults
,
Health
,
Computer-Mediated Communication
,
Online Persuasion
, and
Eye-Tracking
Creator:
Djamasbi, Soussan
and
Wilson, E. Vance
Date Created:
2013
Resource Type:
Conference Proceeding
Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study
Keyword:
Search Engine Result Pages
,
Fixation
,
Eye Tracking
,
Viewing Behavior
, and
Competition for Attention
Creator:
Yang, Ruijiao (Rachel)
,
Hall-Phillips, Adrienne
, and
Djamasbi, Soussan
Date Created:
2013-07
Resource Type:
Conference Proceeding
Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking
Keyword:
Visual Appeal
,
User Experience
,
Viewing Pattern
,
Web Design
,
Millennials
,
Aesthetic Preference
,
Baby Boomers
,
Fixation
,
Eye Tracking
, and
Generation Y
Creator:
Siegel, Marisa
,
Djamasbi, Soussan
,
Tullis, Thomas
, and
Skorinko, Jeanine
Date Created:
12/8/14
Resource Type:
Conference Proceeding
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y
Keyword:
Generation Y
,
Search Engine Results Pages
,
Mobile Phone
,
Viewing Behavior
, and
Fixation
Creator:
Yang, Ruijiao (Rachel)
,
Hall-Phillips, Adrienne
, and
Djamasbi, Soussan
Date Created:
2013-07
Resource Type:
Conference Proceeding
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