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Filtering by: Keyword Eye Tracking Remove constraint Keyword: Eye Tracking Collections WPI Faculty Research and Scholarship Remove constraint Collections: WPI Faculty Research and Scholarship Resource type Conference Proceeding Remove constraint Resource type: Conference Proceeding

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Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages

Keyword:

Fixation, Web Design, Eye Tracking, User Experience, News Pages, and Usability

Creator:

Hall-Phillips, Adrienne, Djamasbi, Soussan, and Yang, Ruijiao (Rachel)

Date Created:

2013-01

Resource Type:

Conference Proceeding
An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices

Keyword:

Advertisements, Eye Tracking, Desktop Computers, Search Engine Results Pages, and Mobile Phone

Creator:

Hall-Phillips, Adrienne, Yang, Ruijiao (Rachel), and Djamasbi, Soussan

Date Created:

2013

Resource Type:

Conference Proceeding
Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study

Keyword:

Search Engine Result Pages, Fixation, Eye Tracking, Viewing Behavior, and Competition for Attention

Creator:

Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan

Date Created:

2013-07

Resource Type:

Conference Proceeding
Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking

Keyword:

Visual Appeal, User Experience, Viewing Pattern, Web Design, Millennials, Aesthetic Preference, Baby Boomers, Fixation, Eye Tracking, and Generation Y

Creator:

Siegel, Marisa, Djamasbi, Soussan, Tullis, Thomas, and Skorinko, Jeanine

Date Created:

12/8/14

Resource Type:

Conference Proceeding

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WPI Faculty Research and Scholarship[remove]4

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Djamasbi, Soussan4
Hall-Phillips, Adrienne3
Siegel, Marisa1
Skorinko, Jeanine1
Tullis, Thomas1
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Conference Proceeding[remove]4

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