Index Catalog // Digital WPI

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Filtering by: Creator Yang, Ruijiao (Rachel)

1. Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages

Keyword:: Fixation, Web Design, Eye Tracking, User Experience, News Pages, and Usability
Creator:: Hall-Phillips, Adrienne, Djamasbi, Soussan, and Yang, Ruijiao (Rachel)
Date Created:: 2013-01
Resource Type:: Conference Proceeding

2. An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices

Keyword:: Advertisements, Eye Tracking, Desktop Computers, Search Engine Results Pages, and Mobile Phone
Creator:: Hall-Phillips, Adrienne, Yang, Ruijiao (Rachel), and Djamasbi, Soussan
Date Created:: 2013
Resource Type:: Conference Proceeding

3. Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study

Keyword:: Search Engine Result Pages, Fixation, Eye Tracking, Viewing Behavior, and Competition for Attention
Creator:: Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan
Date Created:: 2013-07
Resource Type:: Conference Proceeding

4. SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Keyword:: Generation Y, Search Engine Results Pages, Mobile Phone, Viewing Behavior, and Fixation
Creator:: Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan
Date Created:: 2013-07
Resource Type:: Conference Proceeding