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Filtering by: Creator Yang, Ruijiao (Rachel) Remove constraint Creator: Yang, Ruijiao (Rachel) Collections WPI Faculty Research and Scholarship Remove constraint Collections: WPI Faculty Research and Scholarship

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Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages

Keyword:

Fixation, Web Design, Eye Tracking, User Experience, News Pages, and Usability

Creator:

Hall-Phillips, Adrienne, Djamasbi, Soussan, and Yang, Ruijiao (Rachel)

Date Created:

2013-01

Resource Type:

Conference Proceeding
An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices

Keyword:

Advertisements, Eye Tracking, Desktop Computers, Search Engine Results Pages, and Mobile Phone

Creator:

Hall-Phillips, Adrienne, Yang, Ruijiao (Rachel), and Djamasbi, Soussan

Date Created:

2013

Resource Type:

Conference Proceeding
Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study

Keyword:

Search Engine Result Pages, Fixation, Eye Tracking, Viewing Behavior, and Competition for Attention

Creator:

Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan

Date Created:

2013-07

Resource Type:

Conference Proceeding
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Keyword:

Generation Y, Search Engine Results Pages, Mobile Phone, Viewing Behavior, and Fixation

Creator:

Yang, Ruijiao (Rachel), Hall-Phillips, Adrienne, and Djamasbi, Soussan

Date Created:

2013-07

Resource Type:

Conference Proceeding

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WPI Faculty Research and Scholarship[remove]4

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Djamasbi, Soussan4
Hall-Phillips, Adrienne4
Yang, Ruijiao (Rachel)[remove]4

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