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Bovich, David
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Culture
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Uncorking Identity: Exploring Consumer-Brand Identification within the South African Wine Industry
Keyword:
Women entrepreneurs
and
Marketing
Creator:
Lewis, Rose Elizabeth
,
Kruzan, Derek Albert
,
Bovich, David
, and
Payano, Jennifer A.
Advisor:
Bulled, Nicola
and
Skorinko, Jeanine LM
Publisher:
Worcester Polytechnic Institute
Date Created:
2017-12-14
Resource Type:
Interactive Qualifying Project
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Interactive Qualifying Projects
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2017
1
Creator
Bovich, David
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Kruzan, Derek Albert
1
Lewis, Rose Elizabeth
1
Payano, Jennifer A.
1
Advisor
Bulled, Nicola
1
Skorinko, Jeanine LM
1
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Cape Town, South Africa Project Center - IQP
1
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Worcester Polytechnic Institute
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Community
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Culture
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