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Filtering by: Project Center Cape Town, South Africa Project Center - IQP Creator Payano, Jennifer A. Subject Industry

Uncorking Identity: Exploring Consumer-Brand Identification within the South African Wine Industry

Keyword:

Women entrepreneurs and Marketing

Creator:

Lewis, Rose Elizabeth, Kruzan, Derek Albert, Bovich, David, and Payano, Jennifer A.

Advisor:

Bulled, Nicola and Skorinko, Jeanine LM

Publisher:

Worcester Polytechnic Institute

Date Created:

2017-12-14

Resource Type:

Interactive Qualifying Project