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Pu, Hansong
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Research and Analysis of Overseas Influencer Viral Video Marketing
Mot-clé:
Social Media
,
Influencer
,
Video Characteristics
,
Case Study Analysis
,
Global Marketing
, and
Viral Video
Créateur:
Sam, Vanessa
,
Sensat, Michael
,
Vo, Jessica
, and
Heller, Kristen
Advisor:
Sarkis, Joseph
and
Pu, Hansong
Éditeur:
Worcester Polytechnic Institute
date créée:
2024-01-16
Resource Type:
Interactive Qualifying Project
An Analysis of TikTok’s Platformization Impact and Social Media Marketing Strategies
Mot-clé:
TikTok
,
Social Media
, and
Algorithm
Créateur:
Zhou, Eric
,
Zhang, Edison
,
Liao, Maya
, and
Schools, Jacob
Advisor:
Pu, Hansong
and
Sarkis, Joseph
Éditeur:
Worcester Polytechnic Institute
date créée:
2022-12-25
Resource Type:
Interactive Qualifying Project
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Heller, Kristen
1
Liao, Maya
1
Sam, Vanessa
1
Schools, Jacob
1
Sensat, Michael
1
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Advisor
Pu, Hansong
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2
Sarkis, Joseph
2
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Hangzhou, China Project Center - IQP
2
Éditeur
Worcester Polytechnic Institute
2
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Computing
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UN SDG
9 - Industry, Innovation and Infrastructure
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Interactive Qualifying Project
2